With more than fifty member companies since the group launched last winter, the Plant Based Food Association (PBFA) is giving a long overdue collective voice to the plant-based foods industry. Organic Authority calls Lightlife out as a member of PBFA and a leading brand offering consumers a variety of plant-based options. With an increased demand for more meat-free products and growing consumer awareness about where food comes from, Organic Authority discusses Lightlife’s growth of longtime favorites in both natural food stores and supermarkets, and its expansion into another category with the newest innovation, Smart Jerky.