Surprise Yourself

It’s plant-based with incredible taste.

Surprise Yourself With Something Better

Stop reaching for the same old thing and take a chance worth tasting. When you’re on the journey to be your best, you challenge yourself to try new things. Things you didn’t think you were capable of or that you never even thought were possible. But sometimes we all need a little inspiration to get there. In our new campaign, we are showing how your journey to better can still be full of surprises—and the biggest surprise of all might just be that you can do something good for yourself that also tastes amazing.

All your favorites, now plant based

But taste isn’t the only way that Lightlife will surprise you. With a wide range of products, you may be surprised just how easy it can be to eat more plant-based foods. No matter how you’re used to cooking at home—be it by pan, pot or grill—Lightlife has products that will fit seamlessly into your lifestyle and onto your table.

Surprise yourself with Lightlife.

The surprises just keep coming

The Surprise Yourself campaign made big waves across North America with a broadcast TV commercial, a broad social media and digital footprint with influencer partnerships, and some exciting out-of-home activations. We are proud to announce that our plant-based burger is now served at the Angel Stadium of Anaheim, featured in the Kelsey’s Original Road House Burger Fest, running throughout summer 2019 and will be touring the continent through a partnership with Eater. The Lightlife Burger Truck will be making stops in major markets like New York, Chicago, Toronto and Los Angeles.

This is just the beginning, so keep your eyes peeled for more great surprising things from Lightlife.